John Tavares is a professional ice hockey player for the Toronto Maple Leafs of the National Hockey League. He is married to his wife Aryne and has two young sons, Jace and Axton. In 2020, John and Aryne created the John Tavares Foundation to help families and kids within the Toronto area learn to live a healthy lifestyle mentally and physically as the Tavares’ are passionate about.
When you visit the website, you will see a family portrait with the logo of the foundation and in the top right corner, there is a button where you can donate to local charities or make a personal donation to the foundation. As you scroll down, you will see their mission statement about the foundation and what services they provide. They share inspirational quotes about bettering the future and setting goals for children as they grow up. And they share links to their blog which I will discuss later in this paper. The foundation showcases statistics about the future of children and the good benefits that can help them if they lead a healthy lifestyle. They work closely with local schools and outreach programs in the Toronto area for parents and kids. And lastly on the website, they describe what the foundation is desired to do which is “access to and importance of proper nutrition, fun and inspiring ways to be more active, tools and resources to encourage change, and authentic opportunities for human connection”. The social media that the foundation uses are Instagram, Facebook, Twitter and their blog. With Instagram, they have a full length bio of their mission statement and a website link for LinkTree for their website, newsletter, blog, merchandise you can purchase such as mens, womens, kids clothing, collectible, hats, and everyday essentials also provided with pictures and the prices. A link for the donation option that I mentioned above, a link for John’s signature coffee and most recently, his own cereal that was released last week. And under those tabs are the foundation's social media links. Still continuing on Instagram, they share Instagram stories and save their videos on the highlights circles so you can go back and view them for whatever reason. The social media coordinator posts content from whatever is happening within the foundation to national holidays to International Women’s Day as Aryne is the CEO to healthy eating and getting active. The foundation also teams up with local celebrities around the Toronto area to help spread word of their foundation. And they also share what the public and fans are saying about the foundation, wearing merchandise or eating John’s coffee and or cereal. For their twitter, just like instagram, they post the same content but they also retweet what other celebrities, schools, Leafs hockey, fans and companies tweet about them. They also have personal hashtags such as “#jtf, #brightfutures, and #recipe91”. For Facebook, they do the same thing as the previous two other social media platforms but they have their own business page. Out of all their social media platforms, Instagram is their most used and viewed as they have 6k followers as Twitter only has 2k and Facebook with 1k. And lastly, the foundation's blog is called “Raising Kind Kids”. It was started in May of 2021 where they write about different things such as the importance of reading to creative ways to help kids stay active during the summer. It’s not a big thing they utilize as it only has 3 stories posted in the year it has been published.
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