High end fashion brand opens in local mall
Wyoming Valley Mall debuts new Ann Taylor Loft store WILKES-BARRE, Pa- As many people return back to work, a new Ann Taylor Loft store, well known for women’s businessware, is opening in the Wyoming Valley Mall. The ribbon cutting event will be held at the Wyoming Valley Mall from 10:00am - 11:00am on May 15, 2022 and will feature a short fashion show displaying several articles of clothing from Ann Taylor and several speakers including special guest Gary Muto, Ann Inc CEO. “We are very excited to welcome Ann Taylor Loft to the Wyoming Valley Mall and the people of Northeast Pennsylvania” said Ann Inc CEO, Gary Muto. “We wanted to bring Ann Taylor to a small town as Ann Inc has no set limits on who wears our clothing”. General Manager Michelle Miller, is excited that a big-name store is coming to Northeast Pennsylvania. “I remember getting ready for my first job interview with a big fashion company. I went shopping at Ann Taylor and was so impressed by their clothing, I hoped I would be able to work for this remarkable company,” said Miller. “We don’t have many “professional” stores in this area for women who need professional attire for their job. Adding Ann Taylor Loft to our community will benefit the modern working women as it will be right in their backyard instead of driving to King Of Prussia in Philadelphia , the closest store, to buy her work attire”. Michelle Miller and Gary Muto are two of the speakers who will be featured at the store opening ceremony. Other speakers will include:
About Ann Taylor: Ann Taylor is an American retail women’s store headquartered in New York City. The brand offers business style for the modern working woman; suits, tops, skirts, dresses, shoes and accessories. ### News Advisory Contact: Lauren Smith (123) 456- 7891, [email protected] Local residents will get a chance to shop at a fan favorite, high end fashion store next month. Ann Taylor Loft will be opening this spring. What: Ann Taylor is an American retail women’s store headquartered in the heart of the Metropolis, New York City. The brand offers business style for the modern working woman; suits, tops, skirts, dresses, shoes and accessories. Ribbon ceremony, fashion show and guest speakers. On-site job interviews for job seekers. Special prizes will be handed out. When: The event will take place May 15, 2022 at 10am-11am. Where: Wyoming Valley Mall, Wilkes-Barre Township, PA 18702. Parking will be located at the mall’s front entrance. Who: CEO of Ann Inc, Gary Muto, Ann Inc President and Chief Executive, Katherine “Kay” Krill, King Of Prussia Ann Taylor Loft Stylist, Elle Lobitz, Ann Taylor Regional Manager, Heather Kurnz, and Store General Manager Michelle Miller. Each are available for interviews. Why: The event provides a new shopping experience for the modern-day working woman and a new store for shoppers at the Wyoming Valley Mall. Pitch Email Contact: Lauren Smith (123) 456-7891, [email protected] Hi Lauren, I am reaching out to suggest a story about the Wyoming Valley Mall opening a new Ann Taylor Loft store. The opening ceremony will begin at 10am on May 15, 2022 and will feature a fashion show of the brand's clothing and several guest speakers including CEO, Gary Muto and President and Chief Executive, Kay Krill. It’s important because this is the first high end fashion brand to come to the area and in the mall. I have a press release written up that has more information on the event that I send to you. I can also set up some interviews with any of the speakers ahead of time. Let me know if you want to check it out? Thank you, Lea Chocolas
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John Tavares is a professional ice hockey player for the Toronto Maple Leafs of the National Hockey League. He is married to his wife Aryne and has two young sons, Jace and Axton. In 2020, John and Aryne created the John Tavares Foundation to help families and kids within the Toronto area learn to live a healthy lifestyle mentally and physically as the Tavares’ are passionate about.
When you visit the website, you will see a family portrait with the logo of the foundation and in the top right corner, there is a button where you can donate to local charities or make a personal donation to the foundation. As you scroll down, you will see their mission statement about the foundation and what services they provide. They share inspirational quotes about bettering the future and setting goals for children as they grow up. And they share links to their blog which I will discuss later in this paper. The foundation showcases statistics about the future of children and the good benefits that can help them if they lead a healthy lifestyle. They work closely with local schools and outreach programs in the Toronto area for parents and kids. And lastly on the website, they describe what the foundation is desired to do which is “access to and importance of proper nutrition, fun and inspiring ways to be more active, tools and resources to encourage change, and authentic opportunities for human connection”. The social media that the foundation uses are Instagram, Facebook, Twitter and their blog. With Instagram, they have a full length bio of their mission statement and a website link for LinkTree for their website, newsletter, blog, merchandise you can purchase such as mens, womens, kids clothing, collectible, hats, and everyday essentials also provided with pictures and the prices. A link for the donation option that I mentioned above, a link for John’s signature coffee and most recently, his own cereal that was released last week. And under those tabs are the foundation's social media links. Still continuing on Instagram, they share Instagram stories and save their videos on the highlights circles so you can go back and view them for whatever reason. The social media coordinator posts content from whatever is happening within the foundation to national holidays to International Women’s Day as Aryne is the CEO to healthy eating and getting active. The foundation also teams up with local celebrities around the Toronto area to help spread word of their foundation. And they also share what the public and fans are saying about the foundation, wearing merchandise or eating John’s coffee and or cereal. For their twitter, just like instagram, they post the same content but they also retweet what other celebrities, schools, Leafs hockey, fans and companies tweet about them. They also have personal hashtags such as “#jtf, #brightfutures, and #recipe91”. For Facebook, they do the same thing as the previous two other social media platforms but they have their own business page. Out of all their social media platforms, Instagram is their most used and viewed as they have 6k followers as Twitter only has 2k and Facebook with 1k. And lastly, the foundation's blog is called “Raising Kind Kids”. It was started in May of 2021 where they write about different things such as the importance of reading to creative ways to help kids stay active during the summer. It’s not a big thing they utilize as it only has 3 stories posted in the year it has been published. In February 2019, the world was shocked by an unthinkable crime committed to actor Jussie Smollett. Little did everyone know, it was all a hoax created and done by Jussie himself. The incident occurred at 2am in Chicago, Jussie was approached by two masked men and was punched several times. Smollett told police the two men were referencing MAGA (Make America Great Again) and his status was pronounced “good” following the attack.
Smollett started getting the attention of the media, fellow celebrities and fans/ outsiders. The next day, Jussie refused to give his cell phone to police and investigators because he referenced MAGA to his manager and they wanted to gather as much information as they could on this incident. Smollett spoke out on national television and said he was okay after what happened and that the two men are being looked for. And he also made an appearance at a local concert and said the same thing to the crowd. A few weeks later, he gives police what seemed like the cell phone information they were looking for but Jussie had covered up some things as to why he didn’t want to give them the records in the first place, he needed to make it look like the incident actually happened. The two men were found weeks later, who were also brothers from Nigeria and they both were extras on the same tv show as Jussie, “Empire”. The police rated their home and found masks, bleach, Empire scripts and much more. After police spoke with the men, they released them and wanted to talk to Jussie. The police took Jussie into custody after speaking with him for filing a false police report and disorderly conduct and eventually arrested him. More details came out after being arrested such as writing a hate letter to himself and including a noose. Jussie is suspended from his tv show and the two men regret getting involved in this act. Smollett then pleads not guilty and is dropped from all charges. No one is happy or supportive that Jussie got away for doing this mind blowing act Jussie was then ordered to pay police for their time. As if things couldn’t get any more messier in this, they do. In April of 2019, Jussie was sued by the city of Chicago and the brothers sued Jussie’s legal team and he was fired from “Empire”. Video of the noose and the brothers' acts were seen by police and the case was reopened. In February 2020, Smollett had six new charges against him for lying to police. In November of 2021, Smollett went back to trial and was later found guilty for his actions. And in March of this year, he was sentenced to 150 days in prison, has to pay $145,00 and has to serve 30 months of probation. The legal issue in this incident is defamation. This story has ruined Jussie’s reputation as a person and as an actor who created and harmed himself so he can gain the sympathy of others. It seemed like he didn’t give any sort of care that this would ruin his life and career, he just wanted to look like a hero. There are news stories published, podcasts discussing this crime, social media posts about this from news outlets and people interested in this case or known as libel. There are report after report from all walks of media proving Smollett ruined his reputation. No one will understand why he did something so damaging and hurtful to himself, his career and the people and fans who supported him. In 2018, KFC in the UK ran out of chicken due to a logistical issue that caused a disruption in the supply chain. Due to this issue, the franchise forced their restaurants to close and needless to say customers were not happy. To ease their frustrations, KFC took it to social media to shed some light on the crisis.
In any crisis situation, companies want to inform their consumers and stay up to date with them; KFC was no different. They took it to social media to show their customers that everything was fine and that they are fixing the issue. KFC posted “updates from the colonel” to stay engaged with the customers, created a hashtag “#wheresmychicken”, created a catchy URL for a website they made that said “crossed-the-road” and had several Q&A style posts with the caption “There’s gossip in the hen house, here are the facts…”. And they put an ad in the newspaper with the rearrangement of their name “FCK” as a clever way to say they messed up. The company thought they gained the understanding of customers, but they weren’t in the clear just yet. Customers started to call the police to complain about the issue and wanted KFC to be nationalized so it wouldn’t happen again. As if there wasn’t enough fuel to the fire, customers started questioning that if restaurants are closed, what happens to the food they currently have. KFC responded by saying that they would donate to local charities and other good ways to dispose of the chicken instead of just throwing them away. The response to this crisis was handled in the best way they could. KFC gracefully took responsibility for the crisis and used humor as a comic relief towards the ordeal. They could have thrown the logistical company, DHL, under the bus and made themselves look like they had nothing to do with the crisis. In articles that I read about this crisis said KFC resolved it well, while others say they were not resilient enough. I personally don’t eat KFC but if it did happen to any favorite restaurant of mine, I’d want them to handle this situation the way KFC handled theirs. They used humor and social media to keep the consumers updated. In 2022, that’s how most of the world communicates so I’d want to be informed through social media postings on the status of said crisis. I don’t think this crisis hurt KFC’s credibility. Things happen like this probably more than we know or that is actually talked about. For a similar example, I work at a local Old Navy as a Merchandising manager for the kids and baby departments and this past year has been awful for us clothing wise because of the pandemic especially during holiday. Normally during the christmas season, we have tons of jingle jammies for the family but this past year, we only had a few styles and customers weren’t happy. I don’t think it was a big enough issue to bring it to the media but it was a disturbance for shoppers. Just like the KFC crisis, there’s only so much they can do to handle the situation. So KFC was out of chicken, we were out of christmas pajamas but it didn’t hurt our credibility. The spokesperson for KFC was their social media/ marketing department. Like mentioned above, they created social media posts to keep the customer updated on the status of their restaurants, they created clever hashtags which are crucial in gaining the respect of the user/consumer, and Q&A postings about the employees, how they ran out of chicken, how many restaurants are still open, etc. Overall, I think this crisis was handled gracefully. They owned up to their mistake and used humor to keep the customers informed. Painting the future Bright
The idea I had for this event is choosing a local charity in Catholic Social Services as I was once a volunteer for several events as a teenager. The event would be painting abandoned houses in the Hazleton area. Members will have the creative freedom to paint freestyle and the most creative house will win a prize from Kiwanis and Catholic Social Services. There isn’t a situation to solve more of an awareness on Kiwanis and CSS and to share what they offer to the community. The event also showcases the talent of the community members and the opportunity to help those in need. It might sound crazy to have an extreme painted house, but there are houses in the area that are in fact painted brightly. The publics in this event would be the Head of Young Professionals and the President of CSS, Neil Oberto (Who is a real person and used to work at CSS before retiring). And the audience is the Hazleton community and local media outlets such as Standard Speaker, SSPTV, and WYLN. The event can also be reached out to the Wilkes-Barre/ Scranton media outlets in the Standard Speaker, Citizens Voice, Times Leader, WNEP, WBRE, FOX-56 and SSPTV. The event will attract the media because it’s not every day you paint a house for charity. Normally, it’s building a house or cleaning up a dirty park. The event will also catch the eye of the media because the volunteers can paint houses however they choose.CSS can post flyers on the bulletin board in the entry of the building. Create flyers and PR releases about it. If there is a talented freelance videographer, create a video and post it to social media platforms like YouTube, Snapchat, Instagram, Facebook, Twitter, Tumblr and TikTok. “Painting your future Bright” on Kiwanis One Day Global day of service benefits children and communities NANTICOKE, Pa - The Kiwanis Club of Young Professionals and Key Club will help Catholic Social Services of Hazleton by hosting “Painting your future Bright” on October 22. The painting event will take place from 9:00am to 6:00pm at 106 S Church Street, Hazleton, where the event begins and will relocate to the sight of the paintings. The activities are part of the Kiwanis One Day, a global day of service that unites the entire Kiwanis family, including Catholic Social Services, Kiwanis, Aktion Club, Circle K, Key Club, Builders Club and K-Kids. On the fourth Saturday of October- this year on October 22- more than 50 of volunteers in Hazleton will join Kiwanians around the world as they all devote a time to hands-on service. Kiwanis International estimates that the annual Kiwanis One Day event will contribute nearly 1 million service hours to communities around the world in just 24 hours. “Kids need Kiwanis, in Hazleton and around the world, and this is our way of making sure members of Catholic Social Services here in our community have what they need to thrive, prosper and grow”, said Diane Smith, Head of Young Professional Club. “The energy, commitment and camaraderie surrounding this single day of the worldwide hands-on service is so gratifying for our members as they make an immediate, measurable impact on our local community”. Diane Smith said Kiwanis One Day also provides an opportunity for community members to join in the fun. “We‘ve found that inviting community members to our service projects is a great way to show who we are and what we do to provide an opportunity for them to join us as a new member,” Said Smith. Kiwanis One Day was designated by Kiwanis International to unite youth and adult members from different parts of the Kiwanis family in service together. For information on how to participate, or join a Kiwanis club, visit kiwanis.org, catholicsocialservices.com, call 570-888-9090 or join the Kiwanis Club of Youth Professionals at 9:00am on October 22, 2022 at Catholic Social Services. Lunch will be provided by Frankie’s Pizza and Jimmy’s Hot Dogs. Wear your best painting clothes and bring a smile. ### About Kiwanis International Founded in 1915, Kiwanis International is a global organization of clubs and members dedicated to serving the children of the world. Kiwanis and it’s family clubs, including Circle K International for university students, Key Club for students 14-18, Builders Club for students as 11-14, K-Kids for students age 6-12 and Aktion Club for adults living with disabilities, annually dedicate more than 18.5 million service hours to strengthen communities and serve children. The Kiwanis International family comprises nearly 551,000 adult and youth members in 80 nations and geographic areas. Visit www.kiwanis.org for more information. On April 1, 1996, Taco Bell advertised in several newspapers that they purchased the Liberty Bell in Philadelphia and renamed Taco Bell to “Taco Liberty Bell”. Media outlets went crazy reporting on this breaking story thinking it was true. However, the public was outraged by this considering the date was April Fool’s Day.
The mastermind behind this campaign was a man by the name of David Paine. He is the creator of a nonprofit that supports 9/11 as a federal day of service, “MyGoodDeed”. He was hired by Jonathan Blum, head of Taco Bell’s marketing team to help with an ad to reach out to younger rebellions. Paine and his company planned this event out for two weeks and noticed April Fool’s day was around the corner. They brainstormed different names for “taco” and “bell” and came up with “Taco Liberty Bell”. Paine sent the idea to Taco Bell’s ad agency, Bozell and they created the newspaper ad featuring the liberty bell and the saying “ In an effort to help reduce the national debt, Taco Bell is pleased to announce that we have agreed to purchase the Liberty Bell, one of our country's most historic treasures. It will now be called the Taco Liberty Bell and will still be accessible to the American public for viewing. While some may find this controversial, we hope our move will prompt other corporations to take similar action to do their part to reduce the country’s debt.” (Klein and Klein) Bozell paid $50k to place the ad in “The Inquirer”. Little did they know that the ad would be shown in major publishers such as the “New York Times”, “Washington Post”, and “USA Today” to name a few. They thought they could pass it by the public but knew they would have a challenge by having some skeptics in their way. They had to come up with creative ways to try to persuade the naysayers that this was really true. The pages were received on March 30, published on March 31 due to the production running behind, and the night of March 31 is when they were sent to news stations for release. April 1st came and their plan seemed to be working, people were believing this was actually true and some companies were cracking their own jokes about their companies. After Taco Bell had their share of fun, they were ready to confess that it wasn’t true. Philadelphia's mayor at the time, Ed Rendell, called the company to send cash to help with the construction of the Liberty Bell pavilion at that time. Taco Bell then donated $50k for the preservation of the bell. The stunt was a huge hit that it was featured on “NBC Nightly News”. It worked because in the late 1990s, companies were starting to sponsor so Taco Bell wanted this to be a goofy and creative way to grab the attention of young people. While this seemed to be controversial, I think it was clever and very creative that someone could think of an idea that would have made sense. The liberty bell is shown in the logo and they use “bell’ in the company name. Before researching this story, I thought the liberty bell had something to do with the fast food chain. If I wasn’t two years old at the time, I’d be one of those people to believe it was true. |
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